New Year, New Challenges, New Campaign Launch for WW
It’s safe to say, we welcomed in 2021 with a bit of a bumpy start, heading straight into another national lockdown after a very different sort-of Christmas.
The run up to the festive break is always such a busy time for us, and luckily this year was no exception as we launched the brilliant new ‘Better Than Ever’ campaign for WW which we filmed back in November.
To quote brilliant Tony who featured in the videos:
“And it’s been quite honestly, throughout a year of ups and downs through what we’ve been going through as a world. It’s been the best thing I’ve ever done in my life, from a personal point of view, in terms of how I feel about myself.”
So this production really hit the spot with us for a few reasons. Firstly, because it plays to our strengths of being a complete end-to-end production company and secondly the ambassador testimonials were so powerful and true for this moment in time.
Keep reading and you’ll see what we mean!
Now I try and say, “You’re not where you want to be, but you’re getting there. So just keep going, girl, you’ll get there. Pick yourself up girl, you can do this, you got this.” Don’t let one day sort of ruin the hard work you’ve done. You’ve worked hard and every little bit counts.
By WW Ambassador Pai
“I’d never thought it would end where it has really and be so confident within myself and happy. It’s just amazing.”
By WW Ambassador Saskia
“Start the next day, plan your day, and you’ll get through it. And then it might be a whole week. If you’ve had a bad week, don’t worry. You’ve got a new week coming. It’s fine.”
By WW Ambassador Verity
Powerful stuff?! It was the real deal; working with our super-talented creative team to combine food photography, working with children and the utterly fabulous Motsi Mobusi into the mix for a truly memorable shoot.
We’ve been busily working on the advertising campaign and some exclusive idents and love seeing our hard work in real life on our TV screens.
So, it might be a big juggle with the kids at home and dedicating our time to teaching and working right now, but we are so grateful and proud of this work and we hope you like it too.