WW ‘Say Yes’ TV / Social / Location shoot / real people
Our challenge was to communicate the brand’s liveable approach to weight management and establish WW as the best choice for people who want to lose weight, without compromise. We cast around the country to find the perfect mix of real WW members to celebrate and showcase their success. We filmed six selected members over two days in their hometown and edited together their inspiring weight loss stories and how it changed their life. We worked from the creative production and post stages through to Clearcast and TV Admin delivery.
Agency: This is Beyond
Director: Richard Oliver