WW ‘Say Yes’ Autumn TV & Social Campaign
With the success of the first WW campaign we continued with the idea of finding real WW members to share their stories. We cast and filmed four members with their families over two days in their hometown. We edited together their inspiring weight loss stories and how it changed their lives. We worked from the creative production and post stages through to Clearcast and TV Admin delivery.
Agency: This is Beyond
Director: Richard Oliver