WW ‘Flex’ Spring TV, Social and Radio Campaign / 4 day shoot / Real People
We re-visited some of the members on the Flex programme, as well as finding a new hero to give the campaign a fresh feel. The focus on this shoot was very much about food and eating outside. Radio was big for Spring and we continue to enjoy producing regular radio content for WW. We worked from the creative production and post through to Clearcast, RAC and TV Admin delivery.
Agency: This is Beyond
Director: Karen Lamond